About us.

Quality is the first Solero guideline. It’s an absolute condition for us to set ourselves apart from others in our industry. We’re a thought leader on the subjects of sustainability and social responsibility, elements that form a part of everything we do. 

Welcome at Solero.

“Welcome”, a word that’s often used but rarely experienced by the customer. Of course we’re consumers ourselves and see that there’s a lot left to be desired in terms of customer service. We try to look at our company from that perspective as well. What’s important to you, when do you feel understood and what could we do, as a company, for you?

At Solero we’re terrible at slick sales pitches, we’d rather invest that time in a real conversation to find out what the best possible options are for you. Of course we could use a lot of technical terms to impress you with our knowledge, but we’d rather explain it simply so we’ll both know exactly what we’re talking about.

Whether you’re looking for a small Teatro sunshade for a balcony, or you need ten Basto giant sunshades for your restaurant’s patio, you’ll always have our full attention to give you honest advice.

Whenever you call us you won’t run into a selection menu, but you’ll get connected directly to one of our colleagues who know how to help you. All of us know a lot, but together we have all the knowledge of our industry and of course, we know our customers.

It’s my goal to answer any questions the same day, and in most cases we succeed at just that. Quick and substantive responses are what we’re known for, and keeping someone waiting is absolutely unlike Solero. The fact that my colleagues call me a workaholic because of this is something I’ll gladly take for granted. I won’t be satisfied until we’ve answered every question, completely and accurately, and have helped our customers to take the next step.

Of course it’s hard work, especially during the spring and summer we’ll work long hours. But we love doing it and grow enthusiastic of the often positive responses we receive. Becoming a big company has never been a goal, but we’re very proud of our five Gazellen Awards from the Dutch Financial Times (Financieele Dagblad); evidence that we’re one of the fastest growing companies in the Netherlands.

We’d love to come see you personally to provide you with our advice. Of course you’re also more than welcome to make an appointment to see our professional showroom in Best.

Helga van Keulen
CEO

Why Solero?

Quick and free delivery in Europe

Whether you need a Basto 5×5 in Stockholm, or a Lux light in Brussels, we can deliver our stock products within one week door to door in Europe!

Fade resistant with 4 years warranty

The quality and durability of a parasol are largely determined by the quality of the cloth. Our parasols are delivered with a label that guarantees a color guarantee for 4 years.

Honest advice

Our advice might have to last for a long time for your terrace, ship or balcony, this means we’re completely honest. Some things can’t be done, if this is the case, we’d rather tell you than make a sale.

Aluminum frames

The Solero parasol frames are made from high quality aluminium. Aluminium has a low weight and high strength. Moreover the material is corrosion resistant and recyclable.

Specialised in parasols

Our core business is the development, delivery and installation of an extensive range of parasols. Quality is the first Solero guideline. It’s an absolute condition for us to set ourselves apart from others in our industry.

Replacement parts in stock

We advise you to store your parasol during winter time, preferably in a standing position to prevent mice from nibbling on the canvas. Did something go wrong anyway or are you just tired of the color? It’s good to know that we can deliver new cloths at reasonable prices.

UPF 50+ fabrics

Solero parasol cloths form a great protection to harmful sun radiation. All our cloths filter the harmful UV-radiation entirely (100%), signified with a UPF 50+ factor.

Suprisingly affordable

Solero proves that quality does not necessarily have to be priceless. We promise you’ll enjoy your parasol for years to come.

Graydon certified

We act as we promised and strive to overachieve. In recognition of our solid financial management, Graydon – a leading Dutch financial network – awarded us with the Certificate of Financial health.

Have a Project in mind ?

Contact us

by Paramio Trading B.V.

Visiting address Europe:
Industrieweg 210
5683 CH
Best (the Netherlands)

Contact

E: [email protected]
P: +31499375327

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